How do I love thee, let me count the ways. 1. Colorado Coffee Merchants roasts our beans. 2. They AIR roast - oh yeah. Only 20% of roasters in America Air Roast. It's a highly technical and difficult process but the smooth, clear flavors can't be denied. 3. Our baristas go through a lot of training on milk steaming, espresso, grind, tamp and pour. Well ok, let's just say they love Espresso and if your drink doesn't reflect it - ask them to make it again - on us!